Stacey Schmidt


Marketing

Reasons to Hire an Amazon Agency

Posted by Stacey Schmidt on

Amazon has become one of the most lucrative and highly competitive marketplaces in the world. It is full of cut-throat experienced sellers that can make it very difficult to succeed within it. That being said, if you can, the reward is plenty worth it. The key is putting yourself in the best possible position to succeed within the marketplace by partnering with an agency that knows what works and what doesn’t. Only having this information can put you in the best position to succeed. Below, we will talk about a few of the different reasons you should look into hiring a professional Amazon agency right now.

Reasons to Hire an Amazon Agency:

1. You Don’t Have Money to Waste

The main reason to hire an agency to help you with your efforts to compete within the marketplace is due to the amount of money it requires to compete alone. Unfortunately, even when you know what you are doing, it can be very costly to compete against other sellers. However, when you are not entirely sure how to optimize your efforts through optimization of your page ranking or even of your ad spend, you can end up putting yourself out of business entirely. The problem is, there are highly experienced sellers competing for the same customers you are looking to get. Thus, if they have more experience than you or more available budget for marketing and advertising, they are likely going to capture the majority of it. It can be very costly to compete at the highest level in the most competitive categories on Amazon. Therefore, you don’t want to waste any of your budgets on ineffective advertising efforts.

2. You Don’t Have the Time

A lot of Amazon sellers are running their entire business on their own. Or perhaps you are running a brick and mortar business and attempting to juggle your Amazon business simultaneously. Regardless, you likely don’t have time to put into it. The amount of time required to compete within the marketplace successfully is immense. You could be better off spending your time doing other activities within your business that produce results. Whether it’s finding new products to sell, partnering with different suppliers to reduce your product cost, or something else. Seeing different things that you can do to produce higher sales or profits is vital. The time that it takes to work on listing optimization, keyword research, product photography, and everything else could end up stalling your business. By hiring a professional agency to handle it for you, it will give you the ability to maximize the efficiency of your time elsewhere.

3. You Don’t Know Amazon’s Policies

One of the critical things that you will need to do when you are getting started with selling on Amazon is to learn about their policies. While you might assume this is a one-time thing, it is an ongoing process. Because Amazon is continually updating and changing its policies, you, as a seller, are responsible for keeping up to date with the latest changes. This can be a full-time job in itself. By hiring a professional agency to assist, you can be sure that you comply at all times within your Amazon sales channel. As you can see, hiring a professional Amazon agency is one of the best investments you can make in your Amazon business. Not only will it free up your time to better spend elsewhere, but it can help to keep you in compliance to avoid penalties or suspensions. Best of all, it can save you from getting beat by the experienced professional sellers that you are competing against.